How SEO and Web Design Work Together
When attempting to increase the performance of your website, keep in mind that you must concentrate on many elements simultaneously.
In life and digital marketing, we tend to focus on one or two critical components while overlooking another equally significant.
It takes more than SEO to improve your ranking in the SERPs.
Your website must also be well-designed, or you risk losing all of the organic equity you’ve accumulated.
So, what components do SEO and site design work together? Consider the following applications.
Mobile-Friendliness
Anyone who is somewhat knowledgeable about SEO or web design should understand the significance of making your website mobile-friendly.
If you haven’t made an effort yet, you’re already a few years behind.
In 2015, Google adopted mobile-friendliness as a ranking criterion. That was almost a half-decade ago.
In 2017, the search engine giant adopted mobile-first indexing. It’s evident how crucial Google considers mobile-friendliness, yet many websites have yet to catch on.
Without a mobile-friendly website design, you risk alienating half of your consumers. That is enormous.
Easy-to-Read Layout
If you’ve been working on boosting your SEO, you’ve probably spent a lot of time on content.
Some individuals may not know how much influence a website’s design can have on your content or how it is presented.
Users may be unable to read what they came to your website to perform due to poor web design.
Pages with content blocks in odd locations, with too many hyperlinks that don’t serve a clear function, basically obliterate whatever audience you managed to draw into your site.
And what’s the purpose if no one can acquire the necessary information?
You’ve undoubtedly been on a website with content that was difficult to see due to the page design at some time.
Perhaps there was bright lettering on a clean white backdrop or dark text on black. Such designs harken back to the frequently dreadful websites of the mid-to-late-1990s.
However, colour is not always the problem. The text may also be overly large or tiny or written in an unreadable typeface.
Sites that are difficult to browse on any device or desktop, including those that aren’t mobile-friendly, will turn consumers off fast.
Website Performance
Do you know what’s slowing down your website?
It may have something to do with your site design. For example, one of the most significant components of technical SEO is website speed, a major shortcoming for many websites.
If you’re not ranking high, it might be because your website is too sluggish, and customers are leaving rapidly.
Remember that page speed is a proven ranking indication, so invest the effort to speed up your site by optimising pictures, removing unneeded plugins, enabling browser cache, and so on.
When your site takes more than three seconds to load, up to half of your visitors will quit. Page performance is even more crucial on mobile devices, where customers are less inclined to wait.
Page speed is vital not just to consumers but also to Google. Google’s ability to crawl your website is affected by its speed.
